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Keyword Research and Strategy
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Once the initial audit is complete, an SEO company typically devotes significant resources to keyword research. This step identifies the specific search terms that prospective customers enter into Google or Bing when seeking products or services similar to what the client offers. The company analyzes metrics such as monthly search volume, keyword difficulty, and user intent to determine which keywords provide the best opportunities for ranking success. High-intent keywords—those signaling a strong likelihood of conversion—are especially valuable. After deciding on a target list, the SEO company creates a structured plan for how content will address those keywords, which pages will be optimized, and what new pages or blog posts may need to be developed.